Posts Tagged ‘ mobile marketing ’

MobileWeb supports 11.11.11 through SMS campaign

MobileWeb and the mobile partners KPN Group Belgium, Mobistar, Proximus and Telenet join forces and open a short SMS number to collect money for 11.11.11. Clients can send a message to 4666 and donate €1 for the campaign. This year’s action wants to draw attention on climate change and the impact of it on the [ READ MORE ]

Visit MobileWeb at the IFRA Expo 2011 in Vienna from October 10-12

Don’t miss this opportunity to meet our experts at the MobileWeb booth From October 10-12, the IFRA Expo 2011 will be in Vienna, Austria. IFRA Expo is the international communication platform for the newspaper industry and its suppliers, covering the entire range of products and services for newspaper magazine production and bringing together the right [ READ MORE ]

Download now the new iPhone/iPad app of NRC!

Today, an update of the dutch newspaper NRC Handelsblad has been launched on iPad and iPhone. The app is built on the MobileWeb’s publishing platform and offers readers of NRC a new interface of the newspaper. What strikes the most when downloading the app is the downloadspeed. When tapping the newspaper to start to download, [ READ MORE ]

iPad app ‘Second Screen-Come Dine With Me’ (Tweede Scherm – Komen Eten) on nr 1 in the Belgian Appstore.

On its release day yesterday, 7th March, the iPad app reached already the first place in the Belgian Appstore. The app is free available for download. As such, a lot of users were curious to do so. In addition, the app received a lot of positive comments which resulted in an excellent score of 4.5/5. [ READ MORE ]

MobileWeb launches iPad app ‘Second Screen – Come Dine With Me’ (Tweede Scherm – Komen Eten) for SBS Belgium.

MobileWeb is proud to announce the launch of the iPad app of Tweede Scherm – Komen Eten (‘Come Dine With Me’ international TV format). The Second Screen social TV iPad app offers viewers an interactive experience while watching television. First, it gives the viewer additional background information, such as pictures, bios, related articles. Secondly, they can participate [ READ MORE ]

Google predicts rise of mobile marketing

Mobile Marketing will soon become more popular than traditional online advertising, predicts Vic Gundotra of Google.   With the usage of smartphones still on the rise, Google expects companies will pay higher rates for mobile search ads than standard PC-based ones.   During a webcast on Monday, Gundotra added that ad rates (CPC) for the mobile channel [ READ MORE ]

IAB Atelier on Mobile Marketing

IAB Belgium is organising an IAB Atelier on Mobile Marketing on March 18th.  Danny Lein, CEO of MobileWeb will be one of the keynote speakers.  Did you know there are more mobile phones activated in Belgium than there are Belgians?  More importantly, Belgians are massively buying smartphones, allowing them to surf day and night.  This [ READ MORE ]

LG mobile marketing will promote Avatar

LG will run a mobile marketing campaign to promote the forthcoming movie Avatar, which will hit cinemas on December 18th 2009. As part of the multi-channel campaign for the James Cameron-directed film, the handset manufacturer has launched a mobile internet site which it said will “give fans a deep, rich movie-tie-in experience”. The mobile marketing [ READ MORE ]

Google Analytics now available for mobile apps

Google announced its free web traffic data tool Google Analytics is now available for iPhone and Android applications, enabling more efficient measurement of mobile marketing efforts. According to Google, developers can now track how users engage with their apps in respect to both pageviews and events – Google Analytics aggregates data in Content reports to [ READ MORE ]

Belgian elections: still no mobile marketing, no social media

I blogged several times on the successful use of mobile marketing in Obama’s election campaign.  In fact, it’s been praised as a great example of the possibilities of mobile marketing on many international sites and blogs. One would think many would follow his example, right?  After all, Obama proved the many advantages of using SMS [ READ MORE ]

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