Archive for the ‘ mobile marketing ’ Category

Mobile Marketing revenue to hit $24 billion in 2013

Mobile marketing, which was born in countries such as Japan and South Korea, has taken off in Western Europe and is beginning to grow in North America. As consumers move to flat-rate data plans and adopt mobile messaging, and as new platforms for advertising-supported mobile search, video and gaming content services arrive, mobile marketing is [ READ MORE ]

Ster uses GSM for interactive marketing

The ‘Ster’, provider of publicity time slots on the national Dutch TV channels, will use the mobile phone to incorporate interactivity into TV marketing campaigns. TV commercials will carry a specific logo to show that mobile interactivity is possible. The application MyGimmy then shows the options available for that advertisement, for example order a testdrive [ READ MORE ]

Full house at the Web Goes Mobile seminar

More than 130 professionals participated last Thursday at the Web Goes Mobile seminar at Business Faculty. Operators and advertisers gave an extensive update on the Mobile Internet and all its opportunities. The most important gatekeepers of the mobile internet are of course the mobile operators. Representatives of Proximus and Mobistar gave facts and figures on [ READ MORE ]

Proven figures

A much heard ‘but…’ about mobile marketing from advertisers is the lack of proven figures about the adoption of the mobile phone and the characteristics of its reach. Yet the mobile operators have tons of information regarding segmentation, demographics, use, adoption, devices,… However, many of these data have a competitive nature and are carefully being [ READ MORE ]

Cold feet slows down mobile marketing

Mobile marketing offers great possibilities to advertisers: personalization, large reach, interactivity, … The expectations have been high for years and the growth analyses of reputed agencies are very optimistic. Yet it seems this market doesn’t seem to get jumpstarted in Belgium. What’s wrong and what needs to happen to get the development of this market [ READ MORE ]

Two interesting beer campaigns

MobileWeb.be has recently collaborated on interesting mobile marketing campaigns for two Belgian beer companies. Do you remember the fun taglines on the Hoegaarden beer coasters? The Belgian brewer has relaunched this campaign, though in a modern version. In collaboration with MobileWeb.be you can now send your original tagline via sms to the shortcode 3908 (0,25 [ READ MORE ]

Bluetooth Marketing

Our multifunctional mobile phones allow us multiple sorts of communication these days. We call, we send sms text messages, we share photo messages by mms, we surf the mobile internet,… And it won’t surprise anyone when other types are still added to that spectrum. One of those relatively new types is Bluetooth communication. A third [ READ MORE ]

Mobile Marketing, say what?

Each year needs its trends. As for marketing there lately is a lot of attention directed towards mobile marketing. Mobile Marketing provides new, unknown possibilities for marketeers. Yet we often receive questions about what Mobile Marketing actually is. This article tries to offer some clarification. Mobile Marketing can be defined as the use of marketing [ READ MORE ]

MobileWeb.be introduces Club Brugge on PlazZza

MobileWeb.be has presented her new mobile internet campaign, which introduces the new mobile site of soccer team Club Brugge on PlazZza, the search engine portal for Mobile Internet sites, recently launched by the Belgian mobile operators. This WAP site contains an informative part as well as interactive services, allowing the user to stay updated by [ READ MORE ]

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