Archive for the ‘ mobile advertising ’ Category

Blyk comes to Belgium in January

In July, we reported about Blyk’s intention to come to Belgium.  The new mobile network, targeted at teenagers between 16 and 24 years, has now announced that it will launch on the Belgian market in January 2009.   The Netherlands will follow in February or March. Blyk uses a new business model, offering free sms and [ READ MORE ]

Telegraaf Media believes in Mobile Advertising

After a testing period of 4 months, Telegraaf Media Nederland is starting mobile advertising on the mobile internet sites of De Telegraaf and Sp!ts. Advertisers can buy bannerspace for 40 euro; the banner will be displayed until it has reached 1.000 views. There’s only one banner per page, but it takes up to a third [ READ MORE ]

25% of Belgians gives GSM number to advertisers

A quarter of Belgian consumers is willing to give their mobile phone number to advertisers. That remarkable result comes from a study by MediaEdge, who questioned 1.000 Belgian people. Extrapolating to the Belgian population, that’s about 1,64 million people. Among the 15 to 24 year olds, it’s over 35% that is interested. Dutch speaking are [ READ MORE ]

Admob: 20 billion mobile ads served

AdMob has announced that it has served its 20 billionth mobile advertisement. Since March 2007 the company’s impressions have grown from 500 million a month to 2.5 billion mobile advertisements per month today. The 20 billionth impression was from financial services conglomerate HDFC and was served in India at 1.56 GMT on Tuesday March 25th. [ READ MORE ]

Behavioral profiles of mobile users

Mobile users can be defined by their consumer behaviour, categorizing them as Mobile Pioneers, Mobile Wannabes and Mobile Traditionalists. These categories have been reported in a new study by the digital marketing research firm InsightExpress. Mobile Pioneers (15% of the market) are mostly male, single and under 35 years old. A third of them owns [ READ MORE ]

Teenagers most susceptible for mobile ads

Nearly 23% of mobile subscribers, that participated to a recent Nielsen study, have seen a mobile advertising on their mobile in the past 30 days. About half of those have actually responded to the mobile ad. Teenagers seem to be more susceptible for these ads: 46% remembers the ad, compared to only 29% of the [ READ MORE ]

iPhone users love ads

According to a report by AdMod, iPhone users are more susceptible for mobile advertising. Ad impressions from US iPhones increased from 1,86 million in October to 6,65 million in November, which represents 0,9 percent of all ads served. It remains to be seen if the results will remain high or are just a temporary result [ READ MORE ]

More mobile ads cause less respons

Research bureau M:Metrics warns that when mobile ads become too common, respons becomes less. In Europe, more and more mobile subscribers are getting advertising by sms. Spain has the most mobile ads and at the same time the lowest respons rate. On the other hand, there’s the US, where only 17% of mobile users has [ READ MORE ]

Mobile Advertising needs specific audience

Mobile Advertising has great potential. IF it is targeted to a specific audience, that is.That is the conclusion of a survey, done by the British Tickbox, assigned by MaMac. In May 2007, they asked 1400 British mobile phone subscribers about their habits on the mobile internet. Results show that 13% of the younger generation (16 [ READ MORE ]

First banner campaign on PlazZza

MobileWeb.be is the first market player that uses the full advertising possibilities of PlazZza. With a banner campaign about the services of his client Play.be, MobileWeb.be is delivering a first in Belgium regarding mobile marketing. The banners can be seen on the search pages of PlazZza, the search portal for Mobile Internet sites, launched last [ READ MORE ]

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