Archive for the ‘ facts & figures ’ Category

Admob: 20 billion mobile ads served

AdMob has announced that it has served its 20 billionth mobile advertisement. Since March 2007 the company’s impressions have grown from 500 million a month to 2.5 billion mobile advertisements per month today. The 20 billionth impression was from financial services conglomerate HDFC and was served in India at 1.56 GMT on Tuesday March 25th. [ READ MORE ]

Rapid growth Mobile Internet connections around the globe

Mobile Internet is on a clear rise. The GSM Association, the global trade organization for mobile phone operators, has announced the 32-millionth mobile broadband connection, up from 3 million at the end of March 2007. Internet players are preparing to play an important role in the development of the Mobile Internet. In February, Google said [ READ MORE ]

Behavioral profiles of mobile users

Mobile users can be defined by their consumer behaviour, categorizing them as Mobile Pioneers, Mobile Wannabes and Mobile Traditionalists. These categories have been reported in a new study by the digital marketing research firm InsightExpress. Mobile Pioneers (15% of the market) are mostly male, single and under 35 years old. A third of them owns [ READ MORE ]

Belgium lagging behind in GSM penetration

 According to the most recent report of the European Commission on the ICT market, the penetration rate in Belgium amounted to 94% in 2007. This was far behind the leading countries Italy (148%), Lithuania (144%) and Letvia (140%). In 21 countries the mobile penetration rate was higher than 100% in October 2007 according to this [ READ MORE ]

600.000 mobile surfers in Belgium

On the Mobile World Congress in Barcelona early February, the development of the Mobile Internet was a main topic. For the first time, internet companies such as Google, Yahoo! and also Microsoft got more into the spotlight than the traditional exhibitors like Nokia, Samsung or the mobile operators. Many presentations at the Mobile World Congress [ READ MORE ]

10 million MMS on Mobistar network

Belgian mobile operator Mobistar has announced that their clients have sent 10 million mobile images in 2007. Their multimedia messaging service (MMS) was launched 5 years ago, but the price to send a MMS message has dropped significantly since: from 0,99 EUR to 0,25 EUR. About 60% of all mobile users have a mobile phone [ READ MORE ]

15 years of SMS: a remarkable growth story

On December 3rd, 1992 a young engineer at Airwide Solutions named Neil Papworth sent the first commercial text message to Vodafone manager Richard Jarvis. Both sender and receiver were present on a recent anniversary party of that first SMS in London. At the time, they couldn’t have imagined the gigantic impact SMS would have on [ READ MORE ]

Proven figures

A much heard ‘but…’ about mobile marketing from advertisers is the lack of proven figures about the adoption of the mobile phone and the characteristics of its reach. Yet the mobile operators have tons of information regarding segmentation, demographics, use, adoption, devices,… However, many of these data have a competitive nature and are carefully being [ READ MORE ]

Record sales for mobile phones

In 2006 Belgium saw a record sale of 4,36 million mobile phones, worth almost 600 million euros. That’s 15% more than 2005, which held the previous record of 3,8 million phones. This was announced in De Tijd, based on statistics of market researcher GfK. Since there are about 9,5 million mobile phone numbers in Belgium, [ READ MORE ]

Mobile Marketing, say what?

Each year needs its trends. As for marketing there lately is a lot of attention directed towards mobile marketing. Mobile Marketing provides new, unknown possibilities for marketeers. Yet we often receive questions about what Mobile Marketing actually is. This article tries to offer some clarification. Mobile Marketing can be defined as the use of marketing [ READ MORE ]

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