Archive for the ‘ cases & campaigns ’ Category

SMS: A weapon of mass liberation

Amnesty International has added a mobile component to their ‘Urgent Actions’ campaign.  Everyone can now support Amnesty’s actions to liberate people and fight against injustice by simply sending a SMS message. How does it work? You can join the Amnesty network by send the message UA to the shortcode number 3313 (1 € / SMS). Every week, you will [ READ MORE ]

SMS another car driver

Every week, I spend – like many of us – hours in traffic jams. The driving style of others can be a real cause of frustration. So often I wished I could tell the driver in the car next to me to turn off his signal light when going straight forward. Or to turn it [ READ MORE ]

Flair mobile campaign for diet

Another mobile campaign by Sanoma and MobileWeb.be is the SMS Coach, a service given to readers of the woman magazine Flair. Women who want to loose some pounds and need some support during their diet, can send the keyword COACH by SMS to the shortcode 3037 (0,75 euro/sms sent and received). They will then receive [ READ MORE ]

Libelle mobile campaign for Mother’s Day

Sanoma has worked with MobileWeb.be to set up a mobile campaign for Mother’s Day. They’ve chosen to advertise this campaign through their magazine Libelle. The objective was to let people send a nice message for Mother’s Day by SMS. All messages will appear on the Libelle website and a selection in the May 8th issue of [ READ MORE ]

MobileWeb.be wins two Mobistar Awards

MobileWeb.be was the big winner at the annual Mobistar Innovation Awards, which took place yesterday at ‘Living Tomorrow’. The prestigious PlazZza Award was acknowledged to the dealer locator for Audi. The emergency alerting platform Helpi was rewarded with the SMS Award. MobileWeb.be, four years of innovation MobileWeb.be is no stranger at the Mobistar Innovation Awards. [ READ MORE ]

Earn money with your mobile

MobileWeb.be has worked with Pumbby on a new project, that allows people to earn revenue with their mobile phone. All you need to do, is accept advertising on your mobile. Mobile subscribers can register on the Pumbby website and decide how many advertisements they wish to receive (with a maximum of 10 per day). For [ READ MORE ]

Els De Schepper incorporates SMS in stage show

Yesterday evening, Flemish comedy entertainer Els De Schepper presented her new show ‘Supervrouw’ in the Elisabethzaal in Antwerp. In her new stage show, De Schepper talks about the demands of today’s society for women, who have to be beautiful, smart, funny, happy,… all at once. In a way to discuss today’s technologies and marketing evolutions, [ READ MORE ]

Two interesting beer campaigns

MobileWeb.be has recently collaborated on interesting mobile marketing campaigns for two Belgian beer companies. Do you remember the fun taglines on the Hoegaarden beer coasters? The Belgian brewer has relaunched this campaign, though in a modern version. In collaboration with MobileWeb.be you can now send your original tagline via sms to the shortcode 3908 (0,25 [ READ MORE ]

First banner campaign on PlazZza

MobileWeb.be is the first market player that uses the full advertising possibilities of PlazZza. With a banner campaign about the services of his client Play.be, MobileWeb.be is delivering a first in Belgium regarding mobile marketing. The banners can be seen on the search pages of PlazZza, the search portal for Mobile Internet sites, launched last [ READ MORE ]

Mobile blogging… moblog!

A while ago, this blog featured an article on Web 2.0, explaining the impact of the participation of the end-users. The success of blogs and user-driven sites such as YouTube and Wikipedia are textbook examples of the power of Web 2.0 In our business, it’s always interesting to see the convergence of the Internet and [ READ MORE ]

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