A survey by AdMob (Google) (with 1430 tablet users – run in the US, March 2011) gives some new insights in the behavior of tablet usage.
Gaming is the number 1 activity, followed by searching for information.
The most remarkable result is owners are spending more and more time on their tablets:
- 43% of the respondent spend more time with their tablet than with their desktop or laptop.
- 1 out of 3 respondents are using the tablet more than they do watching TV.
This shift to the Second Screen is an important factor and shows the need for applications that make the link between traditional and new media.