This week we received our long awaited iPads. One of the 450.000 that were sold in the first days.
We have to admit that we are thrilled by the capabilities of this tablet device: the ease-of-use, the great multi-touch screen, the speed (what a difference with the iPhone!). We are also very surprised to see already a large number of newspaper apps in the AppStore.
Many major publishers have endorsed the iPad and have announced products for it, including Hachette Book Group, HarperCollins, Penguin, Simon & Schuster, and Macmillan, and some of the publications already available include Time Magazine, Wall Street Journal, USA Today, GQ, Popular Science, and The New York Times.
Le Monde has made a great newspaper reader, with lots of additonal features and a comprehensible payment model (in-app purchase or linked to a subscription):
Le Monde iPad App Rackspace
Le Monde iPad App Double Page View
Le Monde iPad App Article Details
USA Today has made the most use of all the new iPad specific features, amongst others: various screen elements, interactive advertising formats (including video),…
USA Today iPad App Home Page
USA Today iPad App Video Advertising Mariott
The Guardian has published a remarkable picture slideshow “Day in Pictures” format called “The Guardian Eyewitness”:
The Guardian Eyewitness
The iPad also allows to display all the existing iPhone apps of newspapers. For De Standaard this looks like follows (normal size, and double pixel size):
De Standaard iPhone App on iPad
De Standaard iPhone App on iPad 2x
The user experience is acceptable, but it is clear that a more adapted iPad app brings a lot more features and possibilities to bring emotion to the readers.
With the announcement of the introduction of the iAd, Apple aims to transform the market of (mobile?) advertising which might further bring new sources of revenues to the newspaper companies.