Half of iPhone users download premium apps every month

Some interesting results from the AdMob’s July 2009 Mobile Metrics Report:

- Half of iPhone users and 40% of iPod Touch owners download one or more premium applications from Apple’s App Store each month, compared to 19% of Android smartphone users.

- More than 90% of Android and iPhone OS users browse and search for apps directly on their mobile device, rather than on their computer.

-  iPhone and Android users download approximately 10 new apps each month, with iPod touch owners downloading an average of 18 per month.

- More than half of iPhone and Android users spend more than 30 minutes per day using apps.

- Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month.

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