Augmented Reality, the next big thing in mobile?
I was watching the presentation of Bruce Sterling on augmented reality. He describes it as the next big thing in mobile. That reminds me of the presentation of Marc Vanlerberghe (Google) on last year’s Web Goes Mobile seminar, who showed us a video of Wikitude:
The options indeed are endless. The video above shows us the opportunities for tourism; finding touristic and historical information from points of interest in your neighborhood. But it can go much further than that. Imagine you’re in a city that you’re unfamiliar with. Just use the GPS of your smartphone and find the nearest cash machine, hospital, Chinese restaurant, gas station, train station,… you name it! If the augmented reality browser connects to your social networks (facebook, linkedin, netlog,…), it can also find your friends in the neighborhood.
A good example of such a AR browser is Layar, which has announced its second generation browser a few days ago. Some of the new functionality: “For every Point of Interest (POI), several actions can be taken such as: linking to a mobile site for more information, playing a live location based trivia game, linking to a video or sound clip, clicking to call for reservations, and looking at a route description to the POI.”
Another interesting application offered by Layar: you hold up your smartphone in a city and the AR browser indicates all the houses for sale in the neighborhood.