Archive for May, 2009

Church group collects charity by SMS

In the past, we’ve seen good and bad examples of the relationship between the Church and SMS. Here’s another good one from The Netherlands. The group Kerk in Actie (Church in Action; part of the Protestant Church) is collecting charity money by SMS.  Since last week, a radio commercial urges people to send a premium [ READ MORE ]

Belgian elections: still no mobile marketing, no social media

I blogged several times on the successful use of mobile marketing in Obama’s election campaign.  In fact, it’s been praised as a great example of the possibilities of mobile marketing on many international sites and blogs. One would think many would follow his example, right?  After all, Obama proved the many advantages of using SMS [ READ MORE ]

KPN and Concentra invest in Mobile Vikings

KPN and Concentra are each taking a participation share of 33,3% in Mobile Vikings.   This way City Live,  the company behind this mobile operator,  can raise his capital to 1,2 million euro.  District Live, the holding of City Live and Mobile Vikings, preserves the remaining 33,3%. Mobile Vikings is a Mobile Virtual Network Operator (MVNO) [ READ MORE ]

Cross-promotion on mobile for Blackberry and Madonna

AT&T, RIM (Blackberry) and Live Nation (Management for Madonna) have teamed up together to promote the new Blackberry Bold, as well as Madonna’s upcoming Sticky & Sweet tour DVD. For a limited time,  only owners of a new BlackBerry Bold smartphone from AT&T have access to stream exclusive Madonna live performances from the Sticky & [ READ MORE ]

Vodafone announces mobile app store

Vodafone – the world’s largest mobile operator by sales, active in 27 countries – has announced that it will launch its own mobile application store. The app store is scheduled to go live later this year, giving access to Vodafone’s 289 million worldwide subscribers. The operator will bill premium downloads directly to subscribers’ existing prepaid [ READ MORE ]

Interesting demo for Google Product Search for mobile

[ READ MORE ]

App-vertising, the new mobile advertising?

AdAge has a great article on the use of Apps for mobile advertising : For nearly a decade, mobile advertising has proven to be the great white whale of digital marketing — forever on the horizon but perpetually out of reach. But thanks to Apple’s iPhone and App Store, that’s all about to change. The [ READ MORE ]

Mobile campaign to promote Peugeot 308 CC

Peugeot is using a mobile campaign to promote the 308 CC and specifically its Airwave neck warming system, which allows to drive this cabrio in every season.  Mobile advertising banners on mobile sites such as De Standaard Mobile lead to mobile landing page with info on this car model.  Consumers who are interested in a test [ READ MORE ]

Adidas mobile app tracks marathon runners

Adidas has launched a cool mobile application which allows people to track their friends as they run the London Marathon. The Runner Tracker service, developed by British agency Marvellous, sends subscribers SMS updates about the location of a runner on the 26.4 mile course.  Visitors to the Adidas website are encouraged to download an app [ READ MORE ]

MobileWeb supports Belga-Vox concert – and you?

MobileWeb has offered a free SMS service to support the Belga-Vox concert, which will take place next sunday 17 May 2009 at the Atomium.    Belga-Vox is a organisation that wants to enforce the solidarity, the dialogue, the respect and the multicultural diversity in Belgium.  They also aim to make the Belgian identity stronger.  The concert boosts performances by [ READ MORE ]

Follow

Get every new post delivered to your Inbox.