Archive for November, 2008

Mobile Advertising will be mainstream within 2 years

Mobile Advertising will be mainstream in the UK by 2010.  That’s the result of a study among 115 British agencies, media planners, creatives and advertisers, done by the British IAB.  In the coming two years, mobile advertising will play an ever more important role in marketing plans.  About 62% of respondents expect a serious growth [ READ MORE ]

Napster Mobile available to more than 13 million AT&T clients

Last year, Napster teamed up with US mobile provider AT&T to offer a mobile music download service. This service has now been expanded to more than 13 million AT&T mobile subscribers. Napster Mobile lets music fans use their handsets to search, browse and download music from Napster’s collection of more than 6 million songs.  A [ READ MORE ]

Election of Obama stimulates internet & mobile technologies

The election of Democratic candidate Barack Obama as the new US president will stimulate Internet & mobile technologies.  Obama’s openmindedness towards these new marketing channels already became clear during his election campaign, when he launched a popular mobile internet site and news alert services by SMS.  Last week, it was also reported that the mobile [ READ MORE ]

The 5 Amendments of Mobile Marketing

Several applications of MobileWeb.be are mentioned in a Mobile Marketing report in the biweekly Z.O.Magazine (Oct. 17, 2008).  Part of the article gives the ’5 amendments’ of Mobile Marketing, in other words: the five essentials if you want to start up a mobile marketing campaign. 1. Make it personal The mobile phone is a personal device [ READ MORE ]

The mobile internet train has left the station

Finally we’re there: after many years of patient evangelization we see this year the launch of the first commercial mobile internet sites. De Standaard was the first to launch his mobile news site. This was followed by several other mobile initiatives, such as De Tijd, VDAB, Jobat, Telenet, Truvo and the VRT. The development of [ READ MORE ]

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