Archive for September, 2008

Media companies join Nokia’s mobile advertising network

 Nine European media companies, among which AFP, RTL, Cnet and International Herald Tribune, have joined the Nokia Media Network.  This means they allow the Finnish mobile manufacturer to exploit visits to their mobile internet sites.  Nokia claims to have a commercial reach of more than 100 million mobile surfers.  The click-through rate on the mobile [ READ MORE ]

Pumbby partners with Mobistar

Mobistar and Pumbby enter into a partnership and launch a joint mobile phone advertising initiative for Mobistar customers. Thanks to this partnership, Mobistar customers can earn some extra euros by subscribing to a service sending them commercial messages they are interested in. Research has shown that 50% of young people are prepared to receive commercial [ READ MORE ]

SMS texting is more popular than voice calling

Sending SMS text messages has become more popular than calling the person. A study by The Nielsen Company has found out that the average US mobile subscriber sends or receives more than 350 SMS messages per month, while making or receiving only 200 voice calls. The number of voice calls has remained steady over the [ READ MORE ]

Google unveils own mobile g-phone: the T-Mobile G1

Yesterday, after months of anticipation, internet search giant Google unveiled their own mobile phone.  The mobile device, manufactured by HTC and developed in collaboration with mobile operator T-Mobile, has been baptized the T-Mobile G1.   It will start quite a competition with the popular iPhone of rival Apple.  The handset, which is based on Google’s Android platform, will [ READ MORE ]

VRT launches beta version of DeRedactie & Sporza Mobile

Yesterday, the flemish VRT launched the beta version of the mobile site for their news site DeRedactie and the sports section Sporza.  After the launch of De Standaard Mobile, this is the second large mobile news initiative in Belgium. You can visit these beta versions at m.beta.deredactie.be and m.beta.sporza.be. The mobile internet site of De Redactie visualizes on [ READ MORE ]

Mobile search on the rise

A recent study of Comscore M:Metrics revealed that mobile search is gaining in both popularity and frequency of use in the US and in Western-Europe. The UK has the highest penetration of mobile subscribers using search at 9.5 percent. The U.S. reported the strongest growth (68% on an annual basis). Mobile Search via Mobile Device [ READ MORE ]

Telegraaf Media believes in Mobile Advertising

After a testing period of 4 months, Telegraaf Media Nederland is starting mobile advertising on the mobile internet sites of De Telegraaf and Sp!ts. Advertisers can buy bannerspace for 40 euro; the banner will be displayed until it has reached 1.000 views. There’s only one banner per page, but it takes up to a third [ READ MORE ]

Combined sales for mobile phones? Yes please!

With the recent launch of the iPhone 3G, the discussion about combined sales of mobile phones and mobile subscriptions in Belgium has started again. According to an article in De Tijd on September 13th, the European Commission wants to have this ban on combined sales lifted.  As a service provider, we are a very much [ READ MORE ]

MobileWeb launches mobile site VDAB

MobileWeb.be has launched a mobile internet website for the VDAB. This gives the possibility to search a job on your mobile phone, no matter where you are. The site m.vdab.be is available for free on every GSM, smartphone, iPhone and Blackberry with WAP function. With this introduction on the mobile internet, the VDAB further extends their [ READ MORE ]

Coca-Cola uses Bluetooth for mobile campaign at Olympics

Coca-Cola launched a mobile marketing campaign at the Olympic games in Beijing, using Bluetooth technology to contact consumers.  The soft drink giant collaborated with Shangai-based advertising agency Pioco, who installed some 1500 hot spots in and around Olympic stadiums and surrounding areas.  All Bluetooth-enabled mobile phone users who entered the hot spots received a request [ READ MORE ]

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