Archive for July, 2008

Gentse Feesten in the (mobile) picture

During the Gentse Feesten, reporters of Het Nieuwsblad went out with their Blackberry and took mobile pictures of the festivities in the city.  The snapshots were then posted in a Google maps application on the website.  By clicking on a spot in Ghent, you could get an idea of the atmosphere at that location.  A [ READ MORE ]

Obama votes for mobile web

In May, we already reported how the US Democratic presidential conadidates use SMS Marketing for their voting campaigns. Barack Obama is further using Mobile Marketing strategies. He has now launched the mobile site Obamamobile.mobi (also available at m.barackobama.com), where voters can ‘meet Barack’ and download videos, ringtones and wallpapers. Users can also check out the latest [ READ MORE ]

Book: Mobile Web Design

I took some time on my Monday morning to finish Cameron Moll’s book ‘Mobile Web Design’.  Here at MobileWeb, we already have good experience in mobile web design, so I’ve put our mobile campaigns to the test, as described in this book.  Glad to report we seem to be doing a good job!   Still, [ READ MORE ]

Netlog goes mobile

Social networking site Netlog, based in Belgium but active all over Europe, has launched a mobile version of their platform.  Direct your mobile browser to nl.netlog.com/m and you can log into your account, manage your profile, add friends, send messages, share pictures and videos, post blog posts, join groups, etc[ READ MORE ]

Mobile Internet use in the US

Here’s some of the mobile data just presented by Nielsen at MobileBeat 2008 yesterday in California. It shows how mobile Internet usage is growing. And it’s not just limited to attracting people who have become Web-savvy already on their computers; the mobile Web brings in new Internet users, too[ READ MORE ]

iPhone drives growth of mobile maps usage

comScore today reported that the use of mobile maps is increasingly popular in the United States and Europe, with 8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008.  This represents a growth rate of 82 percent and 49 percent [ READ MORE ]

Kapaza goes mobile

Kapaza, the largest Belgian e-commerce site to buy and sell goods for free, has launched his own mobile site. On m.kapaza.be you can easily search by keyword or by category and then browse through the thousands of ads. Like the web version, it is possible to react to an ad and make a bid. However, [ READ MORE ]

Mobile TV makes waiting fun

Dutch mobile operator KPN is promoting their Mobile TV service with a funny campaign, showing consumers the possibilities if the medium.  In the TV commercial, you can see a guy waiting in a train station, entertaining himself with mobile TV broadcasts.  The campaign should give a positive perception to Mobile TV.  Studies have shown that [ READ MORE ]

Mobile Internet use: on the rise but mostly men

Let it be clear: Mobile Internet is hot!  With the iPhone and other smartphones gaining popularity, more and more advertisers are realizing the opportunities given by the Mobile Internet.   As major players are jumping the band wagon (such as De Standaard recently), this platform will become more interesting for the end user and visitor rates will go [ READ MORE ]

Belgacom buys SMS parking company Mobile-for

Belgacom is taking over Mobile-for, the company specialized in mobile payments for parking services. Mobile-for offers SMS payment solutions in 7 Belgian cities, allowing people to pay for their parking spot with a simple SMS message. The company was established in June 2006 by parking exploiter Apcoa Belgium and the Estonian NOW! Innovations. A few [ READ MORE ]

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