Madonna launches album on mobile
Madonna plans to give more than 250m Vodafone customers access to her new album ahead of its official release set for April 28th with Warner Music.
The Material Girl is hoping to reach millions of fans by releasing seven songs from the album, Hard Candy, at a rate of one song a day the week before the album is available. Beginning on April 21st, each track will remain live and exclusive to Vodafone customers for 24 hours for download before being replaced by the next one.
Customers in some markets, including Spain, Portugal, Germany and Belgium will be given access to the newly released single 4 Minutes, a collaboration with Justin Timberlake about fighting poverty and disease.
Vodafone’s deal with Warner will allow customers access to Madonna’s mini site on Vodafone live! where the week of music can be found alongside associated mobile phone content, including ringtones and text message tones. John Reid, vice chairman of Warner Music, said: “This is an innovative way to reach millions of Madonna fans around the world, building anticipation and excitement around this landmark release and helping to create a real event for Vodafone customers.”
Source: The Telegraph