Archive for March, 2008

Teenagers most susceptible for mobile ads

Nearly 23% of mobile subscribers, that participated to a recent Nielsen study, have seen a mobile advertising on their mobile in the past 30 days. About half of those have actually responded to the mobile ad. Teenagers seem to be more susceptible for these ads: 46% remembers the ad, compared to only 29% of the [ READ MORE ]

600.000 mobile surfers in Belgium

On the Mobile World Congress in Barcelona early February, the development of the Mobile Internet was a main topic. For the first time, internet companies such as Google, Yahoo! and also Microsoft got more into the spotlight than the traditional exhibitors like Nokia, Samsung or the mobile operators. Many presentations at the Mobile World Congress [ READ MORE ]

Madonna launches album on mobile

Madonna plans to give more than 250m Vodafone customers access to her new album ahead of its official release set for April 28th with Warner Music. The Material Girl is hoping to reach millions of fans by releasing seven songs from the album, Hard Candy, at a rate of one song a day the week [ READ MORE ]

10 million MMS on Mobistar network

Belgian mobile operator Mobistar has announced that their clients have sent 10 million mobile images in 2007. Their multimedia messaging service (MMS) was launched 5 years ago, but the price to send a MMS message has dropped significantly since: from 0,99 EUR to 0,25 EUR. About 60% of all mobile users have a mobile phone [ READ MORE ]

More Chinese mobile users than EU inhabitants

According to the Chinese Ministry of Information, the country counted in January 2008 more than 555 million mobile subscribers. That’s about 41,6% of the total population of China. Compared to the year before, this is an augmentation of nearly 19% or some 88 million people. As a comparison: the entire EU counts about 500 million [ READ MORE ]

Mobile Marketing special

Our colleagues of JournalDuNet have written an interesting special on Mobile Marketing. They take a closer look at some mobile marketing campaigns, done by Vueling, Renault, l’Oréal and Swarovski. There are also interviews with Antoine Leveque (Marvellous France) and Marc Montaldier (MMA France). Check out their Mobile Marketing special here (in French)[ READ MORE ]

No life without mobile phone

Americans can’t live without their mobile phone, research has shown. This is the first time they consider their cellphone a more vital device than their fixed phone, which was still top of the list two years ago. The switch can be explained by the fact that now people have grown more used to their mobile [ READ MORE ]

What is the business model of AllIsBlue?

The company AllIsBlue is again getting a lot of press with their legal actions against Belgacom and Rossel. It strikes me how much attention this company gets if you compare this with the little business results they have achieved sofar. The mission of any company is to develop a customer base with which products and [ READ MORE ]

FM Brussel interview

SMS has celebrated its 15th birthday and these days, SMS is more and more integrated into every day life. You can pay by sms, get sms alerts with job opportunities, inform clients of a new promotion,… Yesterday, blogger and radio DJ Bruno @ FM Brussel interviewed Danny Lein, manager of MobileWeb.be, about the evolution of [ READ MORE ]

AllIsBlue attacks Belgacom and Rossel

The Belgian company AllIsBlue is threatening to file complaint against the managing directors of Belgacom (Didier Bellens), Proximus (Michel Georgis) and Rossel (Bernard Marchant). AllIsBlue claims these companies are using mobile services on which AllIsBlue has a patent. These services include the possibility to receive by mail more information about a product by sending a [ READ MORE ]

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