Read the latest mobile news: new mobile services & technologies, sms campaigns, mobile internet & mobile marketing,... Brought to you by MobileWeb.be, your provider for plug & play mobile solutions.
A much heard ‘but…’ about mobile marketing from advertisers is the lack of proven figures about the adoption of the mobile phone and the characteristics of its reach. Yet the mobile operators have tons of information regarding segmentation, demographics, use, adoption, devices,… However, many of these data have a competitive nature and are carefully being [...]
Filed under: facts & figures, mobile marketing | Tagged: mobile marketing, numbers, sms, statistics | Leave a Comment »
Yesterday evening, Flemish comedy entertainer Els De Schepper presented her new show ‘Supervrouw’ in the Elisabethzaal in Antwerp. In her new stage show, De Schepper talks about the demands of today’s society for women, who have to be beautiful, smart, funny, happy,… all at once.
In a way to discuss today’s technologies and marketing evolutions, she [...]
Filed under: MobileWeb, cases & campaigns | Tagged: els de schepper, mobile entertainment, sms, supervrouw | Leave a Comment »
Dutch telecom KPN might have broken the Telecommunication law in Holland. In a test about mobile advertising, KPN had sent 6 million sms messages to prepaid clients. If clients reacted to the message, they got to see their mobile credit as well as a commercial message of a third party. The campaign led to about [...]
Filed under: mobile services | Tagged: KPN, mobile advertising, sms | Leave a Comment »
MobileWeb.be and Register.be joined several other exhibitors at the second edition of Customer First, last week at Tour&Taxis.
In 2006, the first edition drew more than 1600 professionals. This year the organiser Best of Publishing chose to spread the event over two days. And while officially there were about 2300 visitors, the hall looked disappointingly empty [...]
Filed under: mobile news, mobile technology | Tagged: customer first, events, MMS, MobileWeb, moblog | Leave a Comment »
Production company Endemol is set to produce a thriller, made for the mobile platform. The mobile blockbuster ‘Cell’ will premiere in December on the platform of the UK mobile operator O2.
Cell is about a man locked in a prison with only a cell phone and a mystery caller. In a parallel story, the same guy [...]
Filed under: mobile entertainment | Tagged: endemol, mobile phone, mobile video | Leave a Comment »
The dotMobi Advisory Group, responsable for everything concerning the .mobi domain name extension, has formed a new task force for ‘Mobile Internet in Developing Countries’. This task force needs to “ensure that mobile web solutions delivered to developing countries are localized, self-sustaining and relevant to each community with services ranging from culture to education to [...]
Filed under: mobile internet | Tagged: .mobi, mobile internet | Leave a Comment »
Research bureau M:Metrics warns that when mobile ads become too common, respons becomes less. In Europe, more and more mobile subscribers are getting advertising by sms. Spain has the most mobile ads and at the same time the lowest respons rate. On the other hand, there’s the US, where only 17% of mobile users has [...]
Filed under: mobile advertising | Tagged: mobile advertising, statistics | Leave a Comment »
No matter how open the Internet is, when someone sits at a gateway, he will guard it and ask for an entrance fee. The mobile operators are no different. They are the biggest obstacle in the development of the Mobile Internet. It may sound strange, but they’ll lose their market when they don’t change soon.
Read [...]
Filed under: mobile internet | Tagged: mobile internet, operator | Leave a Comment »
