Archive for September, 2007

PlayBoy on your Mobile

PlayBoy.com, the website of the famous men’s magazine, is planning to bring content to mobile devices. In a deal with mobile content service provider Quattro Wireless, they’ll offer non-nude Playmate photos and lifestyle content like the Playboy Advisor column and the Playboy Joke of the Day. This content will be combined with targeted advertisements from [ READ MORE ]

Web Goes Mobile – Subscribe now

MobileWeb.be kindly invites you to the ‘Web Goes Mobile 2′ Seminar which will take place at Business Faculty, Brussels on Thursday, 8 November 2007 (8h30-14h). The first edition of this seminar last year was very successful with more than 100 participants. On this year’s program we have invited a panel of leading national and international [ READ MORE ]

Mobile MySpace

Yesterday, the successful American blogging site MySpace has launched a free version for the mobile phone. Like the web version, it is possible to send and receive messages and friend requests, to comment on photos, to post alerts, to update blogs, and to find and search for friends. This mobile version used to cost $3 [ READ MORE ]

Cold feet slows down mobile marketing

Mobile marketing offers great possibilities to advertisers: personalization, large reach, interactivity, … The expectations have been high for years and the growth analyses of reputed agencies are very optimistic. Yet it seems this market doesn’t seem to get jumpstarted in Belgium. What’s wrong and what needs to happen to get the development of this market [ READ MORE ]

Ultra Mobile Device, the new money maker

Lately we’re seeing a convergence of different technologies into one device. The Apple iPhone, probably THE hype of 2007, is the ultimate example: a mobile phone, MP3 player, and a PDA with WiFi all in one. This kind of Ultra Mobile Device (UMD) will be the new money maker, gaining popularity among a wide audience [ READ MORE ]

Google launches AdWords & AdSense for Mobile

In July we reported that Google is working on a mobile search engine. This month, this mobile search is extended with the functionality of AdWords, Google’s advertising program. Early adopters can experiment with placing their search ads on the Google’s mobile search pages for free until Nov. 18. Meanwhile, Google also announced their AdSense for [ READ MORE ]

VW launches mobile traffic service

Volkswagen drivers in The Netherlands can now use their mobile phone to obtain road, traffic & weather information. Last month, VW has sent out a mailing introducing their ‘Volkswagen Mobiel’ service, which can be downloaded free of charge by all clients. This way, the car brand wants to constantly stay in touch with its clients [ READ MORE ]

Mobile bus tickets in Antwerp and Ghent

Today, a test project with mobile bus ticketing starts in the cities of Antwerp and Ghent. The project, a collaboration between mobile operator Proximus and De Lijn, is the first of its kind in Europe. The concept is kept simple: you send a SMS message to a shortcode and you receive another message back, which [ READ MORE ]

Google patents SMS payment service

In May, we discussed several mobile payment services. Google is jumping the band wagon, this week patenting their new Gpay service. Google has yet to communicate on Gpay, but the sms payment service should become available on every mobile phone, smartphone and PDA. It will allow to pay small amounts with a simple SMS message [ READ MORE ]

Explosive growth expected for Mobile Entertainment

According to a recent report from the market research bureau Informa Telecoms & Media, the worldwide market of Mobile Entertainment will more than double in the coming 5 years, with an expected revenue of 38 billion dollar in 2011. For suppliers and transporters of mobile music, TV and video services and mobile games there are [ READ MORE ]

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