Archive for November, 2006

Mobile phone soon free with advertising?

The mobile operator Vodafone starts a test in England in which Yahoo! will deliver image advertising for the mobile Internet. In return, mobile surfers will receive reduction on their data costs. Google boss Eric Schmidt thinks that in the long term, mobile phones can become free by publicity. Recent research by the IAB and Insites [ READ MORE ]

Mobile Web 2.0: who are the winners ?

For the moment, the Web 2.0 is making progress. New buzz words such as User Generated Content, Wiki’s, Ajax,… are rapidly getting integrated into our vocabulary. They create new challenges for traditional publishers, content providers, advertisers, retailers and telecom players. An important question that rises: what is the role of the mobile phone on the [ READ MORE ]

When it rains in Paris…

WAP is back. For many this comes as a surprise. The launch of WAP (“Wireless Access Protocol”) in 2000 is still associated with one of the biggest flops in the still young history of the mobile telephony. This early-born child has now been given a new name: the Mobile Internet. It has begun a silent, [ READ MORE ]

The future of the Internet underestimated

“The impact of the Internet is overestimated in the short term, but underestimated in the long term.” This quote from Bill Gates dates from the turning-point year 2000. Back then, the still young Internet sector was confronted with doubtful business models and an enormous stock market crash. Nobody believed in the Internet anymore, except a [ READ MORE ]

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