Posted on November 26, 2009 by Bart Vanmaele
When SMS messages are used as an aid to stop smoking, they double the sucess rate.
International research among 2.600 smokers has shown that daily text messages which encourages and advice the smoker can help to stop smoking. During the test, people who had a tough moment and who were in need of nicotine, could send a SMS message. In return they’d get a message which encourages them to hold on and advice about what to do.
Not only SMS, but also websites and e-mails can help to get rid of the addiction.
However, most people do not succeed in the end. Only 5% of the smokers can actually quit without any help.
(Source: HLN)
Filed under: connectivity & messaging, mobile entertainment | Tagged: advice, smoking, sms | Leave a Comment »
Posted on November 23, 2009 by Bart Vanmaele
Filed under: MobileWeb, mobile advertising, mobile internet, mobile marketing, mobile technology | Tagged: andrew grill, comscore, microsoft, MobileWeb, seminar, web goes mobile, wgm4 | Leave a Comment »
Posted on November 23, 2009 by Bart Vanmaele
Participants to WGM4 were able to win a new smartphone through competitions of our sponsoring partners.
Microsoft gave away a Samsung Omnia II to:
- Rik L. (Corelio)
Belgacom offered a brand new Blackberry to:
- Gert M. (Bridgestone)
- David M. (Luminus)
- Cedric C. (Rossel)
- Isabelle D. (Emakina)
Congratulations!
Filed under: MobileWeb, mobile entertainment, mobile internet | Tagged: belgacom, microsoft, MobileWeb, seminar, web goes mobile, winners | Leave a Comment »
Posted on November 20, 2009 by Bart Vanmaele
Filed under: MobileWeb, mobile advertising, mobile internet | Tagged: andrew grill, app, comscore, corelio, microsoft, mobile apps, mobile internet, mobile site, MobileWeb, mobillion, netlog, seminar, touring mobilis, web goes mobile, wgm4 | 1 Comment »
Posted on November 19, 2009 by Bart Vanmaele
Today was the 4th edition of the Web Goes Mobile seminar.
A massive turnout of about 250 business people participated in the discussion on “Web or App?”!
Check out some feedback on Twitter.
Filed under: MobileWeb, mobile advertising, mobile internet | Tagged: andrew grill, comscore, corelio, microsoft, MobileWeb, mobillion, netlog, seminar, touring mobilis, web goes mobile, wgm4 | Leave a Comment »
Posted on November 10, 2009 by Bart Vanmaele
Mobile advertising platform AdMob has been acquired by Google for $750 million.
Not a big surprise if you know that AdMob’s initial investors were also Google’s initial investors. And Google is a big believer in mobile.
More on this deal on www.admob.com/google
Filed under: mobile advertising, mobile internet | Tagged: acquisition, admob, google, mobile advertising | 1 Comment »
Posted on November 6, 2009 by Bart Vanmaele
Posted on November 5, 2009 by Bart Vanmaele
Google announced its free web traffic data tool Google Analytics is now available for iPhone and Android applications, enabling more efficient measurement of mobile marketing efforts.
According to Google, developers can now track how users engage with their apps in respect to both pageviews and events – Google Analytics aggregates data in Content reports to display the number of visits, session length and bounce rates.
“Developers can also track visitor actions that don’t correspond directly to pageviews using Event Tracking,” writes Google mobile ads team member Meredith Papp on the Official Google Mobile Blog. “These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development.”
The expanded Google Analytics service also tracks mobile websites, offering insight into traffic generated via any web-enabled device, regardless of whether the device runs JavaScript.
Source: FierceMobile, more at Google’s Mobile Blog
Filed under: facts & figures, mobile internet, mobile marketing | Tagged: analytics, android, event tracking, google, iphone, mobile apps, mobile marketing, pageviews, statistics | 1 Comment »
Posted on November 4, 2009 by Danny Lein
As a result of the recent launch of De Standaard iPhone App, a heavy debate is going on about the fact that this premium News App contains advertising. It raises many interesting issues:
- to which extent can a paid App contain advertising? Or should advertising only be included in free Apps?
- what is the correct price of a “no-advertising-please” App? Apparently some users state that they would be willing to pay even more NOT to see any advertising.
- what type of “sponsoring” is more acceptable/less acceptable: eg mobile coupons with clear advantages versus mobile banners
Please post your points of view on the LinkedIn Web Goes Mobile discussion forum or via Twitter #wgm4.
Filed under: mobile advertising, mobile internet, mobile marketing, mobile news, mobile payment | Tagged: De Standaard, free apps, iphone app, mobile advertising, mobile web, paid apps | Leave a Comment »
Posted on November 4, 2009 by Bart Vanmaele
Some interesting facts & figures from JournalduNet (Aug. 2009):
An iPhone user downloads on average 10 mobile apps per month. An iPod Touch user almost double.
Most users find their apps “by coincidence”. Searching a specific app, usually because of word of mouth, only comes second place.
iPhone users are more willing to pay for their apps than Android users.
An iPhone user spends on average 9,49 USD per month on apps.
Almost 6 out of 10 iPhone users downloads between 1 and 3 paying apps per month. 5% buys more than 20.
Half of the users spends less than 5 USD per month on apps. One out of 4 pays between 6 and 10 USD.
Filed under: facts & figures, mobile internet | Tagged: android, facts & figures, iphone, ipod touch, journal du net, mobile app, premium apps | Leave a Comment »
