Read the latest mobile news: new mobile services & technologies, sms campaigns, mobile internet & mobile marketing,... Brought to you by MobileWeb.be, your provider for plug & play mobile solutions.
Mobile advertising platform AdMob has been acquired by Google for $750 million.
Not a big surprise if you know that AdMob’s initial investors were also Google’s initial investors. And Google is a big believer in mobile.
More on this deal on www.admob.com/google
Filed under: mobile advertising, mobile internet | Tagged: acquisition, admob, google, mobile advertising | Leave a Comment »
Recently, we’ve discussed the 10 best iPhone apps and the 10 best Android apps.
Let’s now have a look at the top paid apps from Blackberry App World.
Filed under: mobile entertainment, mobile internet | Tagged: android, app world, blackberry, iphone app, mobile app | Leave a Comment »
Google announced its free web traffic data tool Google Analytics is now available for iPhone and Android applications, enabling more efficient measurement of mobile marketing efforts.
According to Google, developers can now track how users engage with their apps in respect to both pageviews and events – Google Analytics aggregates data in Content reports to display the number of visits, session length and bounce rates.
“Developers can also track visitor actions that don’t correspond directly to pageviews using Event Tracking,” writes Google mobile ads team member Meredith Papp on the Official Google Mobile Blog. “These user actions can include views of embedded videos, button clicks, downloads and more. App developers can then use this data to understand which features are most popular and inform decisions about which features should be promoted or prioritized for further development.”
The expanded Google Analytics service also tracks mobile websites, offering insight into traffic generated via any web-enabled device, regardless of whether the device runs JavaScript.
Source: FierceMobile, more at Google’s Mobile Blog
Filed under: facts & figures, mobile internet, mobile marketing | Tagged: analytics, android, event tracking, google, iphone, mobile apps, mobile marketing, pageviews, statistics | 1 Comment »
As a result of the recent launch of De Standaard iPhone App, a heavy debate is going on about the fact that this premium News App contains advertising. It raises many interesting issues:
Please post your points of view on the LinkedIn Web Goes Mobile discussion forum or via Twitter #wgm4.
Filed under: mobile advertising, mobile internet, mobile marketing, mobile news, mobile payment | Tagged: De Standaard, free apps, iphone app, mobile advertising, mobile web, paid apps | Leave a Comment »
Some interesting facts & figures from JournalduNet (Aug. 2009):
An iPhone user downloads on average 10 mobile apps per month. An iPod Touch user almost double.
Most users find their apps “by coincidence”. Searching a specific app, usually because of word of mouth, only comes second place.
iPhone users are more willing to pay for their apps than Android users.
An iPhone user spends on average 9,49 USD per month on apps.
Almost 6 out of 10 iPhone users downloads between 1 and 3 paying apps per month. 5% buys more than 20.
Half of the users spends less than 5 USD per month on apps. One out of 4 pays between 6 and 10 USD.
Filed under: facts & figures, mobile internet | Tagged: android, facts & figures, iphone, ipod touch, journal du net, mobile app, premium apps | Leave a Comment »
Late last year, Google announced that it would give $10 million worth in prizes to software development companies to develop innovative and useful applications for their open source mobile Android platform.
In september, Google announced the winners, and the applications it has selected help users do everything from calling their nearest taxi cabs to comparing sale prices at different stores to calculating their carbon footprint.
Filed under: mobile internet | Tagged: android, google, mobile app, mobile application, smartphone | 1 Comment »
m.datanews.be, the recently launched mobile site of DataNews, was entirely developed by MobileWeb.be, Belgian specialist in Mobile Internet and SMS solutions. The site is optimized for iPhone, Blackberry and other smartphones. With the addition of Datanews’ mobile site, MobileWeb further grows its portfolio of mobile media, which also includes the mobile sites of De Standaard, Het Nieuwsblad, Jobat, VDAB, Nikon and Stad Gent.
Belgian ICT magazine DataNews selected MobileWeb.be as their preferred partner to further build their mobile strategy. Since the target audience of DataNews is technologically advanced, it was important that different smartphone users can access the mobile site. MobileWeb’s Mobile Internet platform allows full compatibility with different types of mobile phones, which garantees a superior user experience on the iPhone and Blackberry, as well as other mobile devices with Internet access.
While m.datanews.be focuses on ICT news in Dutch and French, the mobile user can also consult ICT job offers, extensive product reviews and an agenda of ICT events.
With m.datanews.be, MobileWeb.be further builds its Mobile Internet portfolio, which includes the mobile sites for De Standaard (m.standaard.be), Het Nieuwsblad (m.nieuwsblad.be), Jobat (m.jobat.be) and VDAB (m.vdab.be). Several mobile marketing sites were created, among which are campaigns for Nikon and Stad Gent. Earlier this month, MobileWeb.be also presented the iPhone app for De Standaard, the first paying news application in the Benelux.
Filed under: MobileWeb, cases & campaigns, mobile internet | Tagged: blackberry, datanews, ICT, iphone, mobile internet, mobile site, MobileWeb, smartphone | Leave a Comment »
Although combined sales are allowed for a few months now, there aren’t that many offers on the market yet. Telenet is one of the first large telecom players starting a combined offer. When ordering a “Walk & Talk 20″ subscription at 20 Euro a month, you can choose a mobile phone at 1 Euro. Among the mobile phones available with the offer, are the Samsung Star, LG Viewty, Sony Ericsson Naite and Nokia 3720.
If other providers are following, we could finally be on our way to a necessary renewal of the Belgian mobile phone park, which has been lagging behind in Europe.
Filed under: connectivity & messaging, mobile news | Tagged: combined sales, mobile phone, mobile subscribers, operators, telecom, telenet, walk & talk 20 | Leave a Comment »
iPhone apps are hip & cool and there are literally thousands of fun apps with jokes and pranks. But be careful! The medium has become so widespread that you should keep in mind that not the entire target audience might have a good sense of humour.
Pepsi had launched a campaign with a mobile app for iPhone, with tips on how to score with women, “a road map to success with your favorite kinds of women”. Not such a great idea if your number 1 market is the politically over-correct America. The app quickly received user reviews, labelling it “sexist and stupid”. As the protests increased, Pepsi first hoped to get away with it by just posting an apology on their Amp Energy Twitter account, but eventually they decided to remove it from the app store altogether.
Filed under: cases & campaigns, mobile internet | Tagged: app store, controversy, iphone app, mobile app, pepsi | Leave a Comment »
One week after the release of the iPhone app of De Standaard, it still features at #1 in the list of paid apps in the Belgian Apple App Store!
Did you download your copy yet? Give us your feedback in Comments.
If you haven’t gotten it yet, this is your chance. De Standaard has given us 5 promo codes allowing a free download of this popular news app. First come, first served, so hurry up! When you’ve gotten hold on one, please let others know in Comments.
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Filed under: mobile internet | Tagged: app store, apple, de standaard mobile, iphone app, mobile app, mobile internet, news app, premium apps | 2 Comments »
